Google and Amazon – The Sharks That Are Stealing Nemo’s Food #WakeUpAmazon

Are you an entrepreneur, investor or employee working in a company that does business ethically?

If that’s a ‘yes’, then what I’m about to reveal, will make you pick up your sword and join our battle.

Picture this…

All your hard work, sweat and blood to establish your business gets rewarded by your customers…

People take notice of your product…

People talk about you…

But then one fine day… a mean green Fortune 500 company steps forward, takes the unethical route, and steals all your hard-earned audience!

This is either already happening to your company, or is likely to in the near future.

So stick with me, and you’ll see how nasty this game turns…

Imagine an instance where you come across a product (in this case, let’s assume it’s Flintobox) through a newspaper article/Facebook post/casual mention from a friend, etc., and want to either know more about the product or purchase it. You quickly take your phone out of your pocket, head to the planet’s favourite search engine ‘Google’, type ‘Flintobox’ and hit enter.

The results pop up.

The first ad you read shows ‘Flintobox at Amazon’.

Something like this:

Amazon listing Flintobox for Flintobox keyword

You click it.

You land on an Amazon list page.

Misdirecting audience to random educational toys list


You scroll down, puzzled.

Because there’s absolutely no sign of anything related to ‘Flintobox’.

Get the picture?

Amazon, the biggest online retailer on planet Earth, used Google to steal a prospective buyer of Flintobox, and instead introduced them to some of their (rather irrelevant) products.

How unethical is that?!

Well, this is exactly what happened with us!

And this is just part of our story…

When we approached these two Biggies (Amazon & Google) to sort the issue, the responses we received were pretty outrageous!

The sharks that ate up Nemo's foodIt appears that these sharks are so hungry that they will go to any murky extent to eat that extra piece of cake — from the aspiring Nemos who have something to prove.

Over the last three years, as a young Indian startup, Flintobox has been on a mission to engage children meaningfully at home — and away from addictive gadgets and TVs. You can take a look at what we do @

Our attempts in solving these parenting challenges were well received and were catching the attention of parents from across the country… when this happened.

In any industry there will be competition; and at Flintobox, we love to take our competitors head-on with the work we do and the products we produce.

I’m sure you’d agree that both these US based companies are undoubtedly making a huge impact on the Indian economy — with the employment entrepreneurial opportunities that they have been generating.

And though we highly respect these companies for the work they do, it appears that they may have skipped one or two moral science lessons in school.


For starters, Amazon ate up our traffic 

Over the past 2 years, ‘Flintobox’ has been our trademarked keyword.

Which means… no other company can actually use this keyword in their ad.

But Amazon did exactly this to unethically mislead our customers.

And since the word ‘Flintobox’ holds no other meaning than the ‘brand’ itself, this pretty much screams out that Amazon has been blatantly violating the trademark policy!

This really puzzled us…

Why would a company as big as Amazon want to steal traffic from us?!

Or was some merchant listed on Amazon trying a shady tactic to grab our customers’ attention?

The ad copy, which read “Brands: Barbie, Creative Aids, Fisher-Price, Funskool, etc.”, however, led us to think otherwise.

Amazon violating trademark keyword

Even if you search for ‘Flintobox’ on the Amazon site, it just lists a bunch of unrelated products!

So we went ahead and raised a complaint with Amazon and this is the reply we received…


Amazon's reply


A standard denial that these ads are not run by Amazon and that the issue would be forwarded for further investigation.

No deadlines, no reassurances, nothing. 

Sadly, we received no further correspondence whatsoever from Amazon.


When Google joined in for Main Course 

We parallely submitted our trademark documents to Google, and finally the misleading ad by Amazon was removed. Furthermore, Google even confirmed that going ahead, no competitor would run ads for the ‘Flintobox’ keyword.  

Ta-da! We patted our backs for getting a solution from the Big G thinking they played fair.

But little did we know that the smarty-pants at Amazon were staring hungrily with a magnifying glass and burning the midnight oil to find loopholes in Google’s trademark policies.

How do we know this?

Because one month later, we saw the following ad pop up for our trademarked ‘Flintobox’ keyword.

Amazon's trademark violation


Strike Two!

We shot an email to Google and here’s what they replied…

Google's response

So, this is the loophole in Google’s ad policy.

A trademarked keyword can be split and used in an ad for that trademarked keyword.

Amazon smartly used Flinto (space) box to exploit Google’s ad policy.

Google was already one step ahead by constructing an easily-violatable policy that would help them make money from both parties.

As if that’s not enough…

We soon realized that Google allows advertisers to bid for any keyword they want — even if the keyword has been trademarked.

So, any competitor who wants to steal Flintobox’s traffic can approach Google, pay an extra load of cash, and buy that traffic.

No ethics, no morals, only business.

We understand if other ads pop up when the search term is, say, ‘Flintobox competition’. But in this case, a trademarked brand term, which has no meaning other than the brand itself, has been used to misdirect users to a completely different page to make money out of that.

Isn’t that hitting an all new level of low?!

We once again wrote to Amazon highlighting the issue, as we believed that stealing Flintobox’s traffic was probably not Jeff Bezos‘ top priority! It could have been an enthusiastic chap in Amazon’s marketing department who was trying to get extra sales for the eCommerce category he was responsible for.

But the reply we got from Amazon was… funny.

We got the same templated email that we received a month ago, with not a word changed except for the sender’s name.


Amazon's automated response


And here’s what we shot back…


Flintobox's response to Amazon's templated reply


This simply proved that the emails we sent to Amazon had not been read, and that a convenient autoresponder shoots the same response every single time.

We even sent a follow-up email pointing this out, and requested a reply from a human being — but once again, we were left disappointed.

So what now?

Well, here’s some food for thought…

Although the Government’s policies promoting startups are promising, they should also look into the issue of foreign companies in India overpowering the smaller Indian companies with their dominance.

Even if some Indian companies take the legal route, foreign companies are well aware that, given the scheme of things with the Indian Judicial System, justice will take time to be delivered.

Sort of reminds you of the time when The East India Company set foot in India, let the Indian princely states fight amongst each other, and ultimately benefitted from the battle.

Or to put it in Julius Caesar’s words… They came, they saw… and they ate up all our food!

But this is not just our fight.

If you’re an entrepreneur, investor or employee working in a company that does business ethically, this is your fight too.

What we want from you is your support. We need you to step up and ensure these foreign companies don’t step out of line.

Spread the word and tell the world that this needs to end before all the Nemos go missing.

Update on 20/12/2016

A huge shout-out to each of you out there — your support, tweets, re-tweets, shares and comments helped our post go viral on social media. And thanks to that, after 5 months of disregarding all our emails, chats and phone calls, Amazon finally woke up from its deep slumber… but only to come up with a response that raised more questions than answers.

Take a look at their 4-part response…


Amazon tweets back!


To begin with, let’s take a deep look at Amazon’s callous approach towards trademark violations and the law of the land.

In their words, “Automated systems pick keywords based on what users search and buy.”

If we were to believe that this was purely the job of an automated system, then explain this…

In Sept 2016, when we submitted our trademark documents to Google, the Amazon ads with the keyword ‘Flintobox’ was removed by Google. But right after that, we started seeing ads with ‘Flinto (space) box’.


Amazon's trademark violation


So was this the algorithm getting smarter or the people behind the algorithm getting manipulative?!

And if what they say about automated systems is true… then that means, companies like us, that put in a whole lot of effort and money to build a brand, and eventually get people to search online for it, have these automated systems at Amazon comfortably pick our branded keywords (not caring a damn whether they are trademarked or not!), create ads on Google, and steal potential traffic!

How convenient!

Please note — we have no problem at all if the automated systems were pulling out general keywords, but this is about ‘trademarked’ ones.

And as much as they may love their automated systems, they need to ensure that they put an end to the glaring infringement of trademarks!

This basically goes to show that Amazon has zero respect for trademark keywords of a brand, zero respect for the laws governing trademarks in India and zero respect for the Indian startup ecosystem.

And clearly all Indian companies, however small or big, and their trademarks, are mere keywords for Amazon!

Because, unfortunately, as long as Amazon has a fat sum of money, they will continue to bid for these keywords in Google!

Coming to the second part of their response…


Here Amazon clearly admits that they have “paused all their ads mentioning Flintobox brand and variations of the same in their Google ad copies”.

Well, Amazon, then what do you have to say about this?!

Amazon's automated response



In July, Amazon denied that these ads were run by them, email after email.

But now they admit and state that they have paused all the ads.

A blatant LIE!

So it basically took 5 months, several emails, phone calls, chats, and finally a blog post with tweets to get the actual truth out in the open.

Well, if they feel that pausing the ads will solve the case, they’re sadly mistaken. What about the infringement of our trademark rights on their website?!


Flintobox listings on Amazon


Take a look at how Amazon’s website claims that there are 10 results for Flintobox when there are none.

If they took this seriously, this page would have instead read, ‘zero results for Flintobox’.

Amazon, you may not be aware, but since you are doing business in India, trademark laws apply on your website as well.

So is this the seriousness with which this issue is being handled?

Amazon, why do you want to make money out of someone else’s blood and sweat?


All the above questions need to be answered by Amazon.

Because this is a clear cut case of misusing and corrupting our Indian Startup Ecosystem.

This is a fight for all the startups in India. Every time a trademark is violated, we can’t wait for 5 months and a social media outburst to get an answer.

There’s a basic flaw in Amazon’s attitude towards Indian companies and Indian laws that needs to be addressed.

This is not just a mere case of trademark infringement…

This is a fight for every Indian company’s survival against deep-pocketed unethical foreign companies who do business in India.

Media Coverage

Economic Times – Flintobox files legal notice against Amazon for brand name violation
The Hindu BusinessLine – Start-up accuses Amazon of using its brand name to drive traffic
Business Insider – Flintobox sues Amazon for using its brand’s name to drive traffic
ET Now – Flintobox takes on Amazon
The News Minute – This Chennai startup is taking on Amazon for brand name violation
Tagalys – Our take on why bid for the Flintobox keyword in Google adwords
Medianama – Flintobox takes legal action against Amazon over using its trademark in ads: report
Inc42 – Ecommerce based Edtech startup Flintobox files legal notice against Amazon
Techstory – Chennai-based Flintobox files complaint against Amazon over trademark usage
rediff- Flintobox- a child development startup has filed a legal notice against the e-commerce giant Amazon.
SpicyIP – The Flintobox Story of Amazon’s ‘Automated Keywords’ and Google’s Adword policy
CIOL – What’s going on between Amazon and Flintobox?


  • 1


Vijay is the dad of a 7-year old and the key catalyst behind the idea of Flintobox. His passion for early learning and technology background provides Flinto the edge that makes it fun and educational for children. He is a technology graduate from Madras Institute of Technology, India. A foodie, who loves to spend tea time talking about various restaurants around town, he is always available for a quick fix.


  • Kshama

    February 27, 2017 - 10:16 pm

    Two things I’ll like to say
    1- congrats, Nemo’s food is significant though to make sharks chase it, great work!! My kid loves his “activity box”
    2- the fight in itself is worth the effort. So many people have been made aware of amazon and Google’s policies.
    3-thanks for fighting this battle. You’ll set an example. May God bless you with lot of strength, support and wisdom. I’ll be waiting to positive outcomes.


    February 14, 2017 - 9:41 am

    We all are with you in this battle…

    • Rakesh

      February 14, 2017 - 5:05 pm

      Thank you so much for your support.

  • Priya

    January 19, 2017 - 8:31 pm

    Be strong, justice will be with you. All parents support is with you. Loopholes is the rules should not be misused.

  • Majnoo Gawture

    December 30, 2016 - 2:30 pm

    I M a great fan of flintobox. I can understand your pain and also know how these giants can use some loopholes in the system to have their own way. Your analogy of East India company is very apt. My support to your fight against big giants. This article changed my perspective on Amazon.

  • Suman Das

    December 29, 2016 - 4:20 pm

    This is really unethical practice and should be dealt with strongly and legally. I am sure Flinto and team are taking good steps towards it. My family, friends and myself are with you all. You have our best wishes, support and prayers always. Flinto gave so much joy and learning to my child and this is also a learning for all the children that everything you do honestly and truly with your hard-work will never go to waste and you will reap your honest efforts one day. Flinto is such a good example. As an Indian first and a global citizen afterwards, we stand by Flinto and this cause.

  • Ashima

    December 29, 2016 - 8:47 am

    The big fish do need to be tamed. All support to Flintobox for the fight against the biggies.

  • Harish

    December 28, 2016 - 9:56 am

    We’re with you as a flintobox customer. This is an unethical business practice.

  • Prasoon Gupta

    December 27, 2016 - 7:44 pm

    Should not you be targeting The “TRUNK WORKS” and its seller on
    I think that would Shorten the Fight AND Bring Results faster..
    I am glad I came to know about this article, cause I am sure that I am soon going to face this..

  • Ravi

    December 27, 2016 - 4:31 pm

    Hats off for suing Amazon. But you should have sued for more amount. Also, their customer support team or seller support will not replying in standard templates. Better to write to their CEO Amit Agarwal for faster resolution.

  • Arpita

    December 27, 2016 - 3:46 pm

    We are with you on this. We need to fight this out.

  • Chan

    December 27, 2016 - 2:39 pm

    Dear Arun, Dont Give up, please do the needful as someone above mentioned to protect the brandname. However, if you type FlintBox in they are providing a sponsored Link to Flintobox Official Site. Perhaps, you can leverage Amazon to sell some of your subscriptions as well.

  • Andrew Williams

    December 27, 2016 - 12:37 pm

    Hi Arun – I do think you guys are taking the right path. However going ahead would recommend that you’ll try to trademark all connected/modified brand names to protect your brand name from future mis-use.
    Go ahead and do the due with Amazon. They need to learn that the small guys are nimble and will surely take them on.

  • Sruthi

    December 27, 2016 - 12:13 pm

    That’s a disgusting act from e-tailer giant like Amazon. We truly need to fight for justice and tighten our laws.

  • Semanti

    December 27, 2016 - 11:01 am

    This is ridiculous. Who would even imagine corporates like Google and Amazon would have such unethical business values. Start up companies needs to fight against these giants and government too must come up with policies to protect Made In India initiative.

  • Mallika

    December 27, 2016 - 10:04 am

    We are with you. All the Flintobox Team.

  • Arti

    December 27, 2016 - 9:15 am

    Flintobox! Stand up and stand upright, truth will win and you have the good wishes of your huge base of satisfied customers. Cheers!

  • Jitendra Chauhan

    December 26, 2016 - 7:20 pm

    Dear Arun,
    Kudos to your idea and efforts put up by your team in making such a great product. My daughter is using your product for the last one year and my kid is eagerly waiting for the next delivery.
    Me and my fellow Indians are very much with you in keeping the sanctity of the product and the original idea.
    Go and fight till the end……Bring PMO involvement and hit Amazon hard.
    I usually shop online on Amazon but now onwards I completely quit as a token of my little initiative to support the war against the giant.
    Love n respect to flintoteam

  • Sanjay Kulkarni

    December 26, 2016 - 4:31 pm

    Amazon should definitely pay for such unethical practices…….. I am with you fintobox…….

  • Prakash Rajan

    December 26, 2016 - 4:22 pm

    Good read and informative.. eye opener for new entrepreneurs online… i support the cause… but this should be more challenging than the normal corporate which itself is tough to compete / deal with, where as online platforms have more loop holes lesser legal support…


    December 26, 2016 - 3:40 pm

    My kid is loving the activities you thoughtfully plan in a box every month. I noticed this ad of Amazon earlier and initially thought that probably you have tied up with them to reach out to their broader customer base. However reading this story, I am really feeling that the game that they played was unethical.
    Hope you guys will find out a way.
    My wishes are always with you.

  • Dr Pallavi

    December 26, 2016 - 2:59 pm

    Truth always wins…! We are with you

  • Adarsh Singh

    December 26, 2016 - 2:22 pm


    Ya, true I too have seen those misguiding adds, though I am aware of the product and concept therefore I bought the flintobox .
    but you are very true if some one not aware of the concept they can be easily trapped.

    My suggestion is not to stuck to only Amazon but also use alternate service providers. As all this is digital marketing technique and cannot be controlled by Amazon.

    Further can start your own supply chain solutions and payment gateways.


  • Ash

    December 26, 2016 - 12:03 pm

    We love Flintobox and my daughter has such a fun time every time the box arrives. Her favorite playtime activity is “Flintobox”. We are happy to support Flintobox in its battle against unethical practices by Amazon. We are lawyers by profession and are happy for Flintobox to reach out to us. You will have my mail ID on record if you need to mail me or call me.

    All the best Flintobox team.

  • Arpit

    December 26, 2016 - 12:00 pm

    We are with you Flintobox!

  • Maya Sajit

    December 26, 2016 - 11:43 am

    Dear Flintobox team,
    Me and my son Aniruddha are great fan of Flintobox.. I was pained when i went thru the story about Amazon doing this underhanded tactics… Proud of your endeavour and ofcourse will inform all friends whom i have suggested Flintobox amazin product on not searching Flintobox thru Amazon.
    we are with you on this ethical fight which this shark companies think is an easypeasy business to eat out anyone coming their way..

  • Deepa Ashar

    December 26, 2016 - 11:02 am

    I can understand how stressful it must be for you. It would be worth seeing the media coverage has someone used “face book” and diverted the traffic from “facebook”.

    I am using flintobox and you guys are doing a great job. All the best to fight for your cause.

  • Parvati

    December 26, 2016 - 10:50 am

    Will always support you flintobox. I know how much excitement my daughter feels when she receives her flintobox every month. I understand the hardwork and thinking that is put behind every theme. For the big companies to steal customers from you is very unethical.

  • Himanshu Bhardwaj

    December 26, 2016 - 8:41 am

    I am a father and i feel proud when i see a smile on my son’s face when he receives his Flintobox every month. Credit goes to the entire team of Flintobox. The big giants like Amazon (I’m a big time user) and Google (almost eveyone today rely on this search engine) should look into this matter on a serious note and follow the ethics. I hope the legal system would be of some help in getting this issue tackeld. Thinking of an idea, implementing it, Creating a brand name and getting it registered and maintaining it is a very tedious job and involves a lot of effort and emotions as well. Great going Flintobox, keep fighting and we all will support you. Your efforts will not get wasted. Thanks for the million Smiles you create.

  • Sonal Shah

    December 26, 2016 - 5:58 am

    Ofcourse in your support dear Flintobox family. If their malpractice like this is to be continued… then we have to say… “Go Back Amazon” just like Gandhiji.

  • Pyous Lakhani

    December 26, 2016 - 1:09 am

    Arun. I understand your grief but I don’t fully agree with your arguments. The returned search clearly states that it is a advertisement. Any informed Netizen would ignore these ads and go to search content. So I don’t see this article of yours anything more than a rant.

    By the way I was your customer for a while and I congratulate you for bringing a great product to market

  • Chinmaya

    December 25, 2016 - 11:59 pm

    I personally not agree with this concern, flintobox and flinto box can not be same. Restricting all possible combination is not possible. Moreover Google again is a private own business.

  • Deepika

    December 25, 2016 - 5:22 pm

    We support u Flintobox

  • Ranjith

    December 25, 2016 - 5:12 pm

    Not let these giants whom they r thinking they do what ever they like simply because they r international monopoly company .Its a very pride to see that at least some companies like FLINTOBOX are standing against them.


    December 25, 2016 - 12:20 pm

    I’m an Amazon Prime customer and a big fan of Amazon too. That however doesn’t mean they are always right. Corporates resort to such unethical means at times and such giants at times are just incorrigible. I have used Flintobox in the past and love your stuff. I’m supportive of the cases you’ve filed and do let us know how we can support you further in this.

    • Karandeep

      December 26, 2016 - 12:38 pm

      Yes, it is sad on part of Amazon. They did not leave Flipkart, one of the big name in online shopping. On Big Billion Sales Day by Flipkart, if we search on this the link would lead to Amazon. Send a mail to Google telling them is the search going to work like this in future. Google adrank algo says that AdWords should lead to right page, but its not right page. Notify them.

  • Amoldeep

    December 25, 2016 - 11:56 am

    Most of the American and Chinese companies are rogues and use unethical ways. Good that Indian companies are standing up to these malpractices .Best of luck Flintobox.

  • Venu

    December 25, 2016 - 11:29 am

    Dear FlintoBox team.. I am with you. I will inform all my friends not to search or buy any products with Flinto name in Amazon or any other sites. Thanks for informing us on this.

  • Kalpana

    December 24, 2016 - 11:43 pm
  • chanchal

    December 24, 2016 - 10:51 pm

    It’s sad that a company like amazon is resorting to such practices. Shame on them. Flintobox we support you.

  • Nirali patel

    December 24, 2016 - 10:38 pm

    Dear, Flintobox totally agree with you stand by you in your ethical fight…no one has the right to steal your hard earned ideas or work or money.
    I immencly proud with your team work the innovation you brought in child educational n mental growth. N surely want people like you to grow bigger n better…
    If my small comment can bring any helo in your case i will do it for sure.

  • Swapnil

    December 24, 2016 - 7:26 pm

    Really sad to see big companies like Amazon and Google behaving like this… So totally with you Arun!

  • kishorilal

    December 24, 2016 - 7:16 pm

    This is a very serious problem for all small brands trying to establish themselves online. Companies like Google must do a lot more to help the advertisers maintain their reputation while advertising on their platform, also measures must be taken to stop the monopoly of the big brands.

  • kishorilal

    December 24, 2016 - 7:15 pm

    We support you and I am confident that you are right. These MNC just here to earn money from business. Unethical misconduct by an ecommerce giant, Amazon should be penalised for it..

  • Jose

    December 24, 2016 - 5:28 pm

    With you Flintobox

  • Vikas Verma

    December 24, 2016 - 4:31 pm

    This is injustice against an indegenous startup i.e Flintobox and needs to be resolved urgently

  • Surajit Biswas

    December 24, 2016 - 2:19 pm


    This need to be stopped. We are with you. Do let us know if we can be any help to you.

  • vineet

    December 24, 2016 - 12:57 pm

    Not a healthy competition from Amazon. Amazon should come up with their own ideas of promoting the product in co-operation with flintobox. It is possible for both of you parties to arrive some agreement to sell the product on Amazon too.

  • Pradeepthi Mohan

    December 24, 2016 - 12:55 pm

    We support your fight “flintobox”. Go ahead, We are with you.

  • sunitha

    December 24, 2016 - 11:15 am


    This is not good with Flintobox startup.

  • Kalpesh S

    December 24, 2016 - 9:27 am

    I have shared on my fb..

  • Ruchir Dua

    December 24, 2016 - 8:47 am

    Yes, its your hard earned, no body have rights to take this from you, hope you must have followed the process for Patenting the product, so honestly I have subscribed but not used yet, though I am with FLINTOBOX because doing business is good and doing business with business ethics is really important.

    So Flintobox is always first and we support you…!!!

  • Depshikha Kalra Biswas

    December 24, 2016 - 7:54 am

    Thats such a shame that such big and trusted companies follow such unethical practices… we are with you flintibox team…

    • Arunprasad Durairaj

      December 28, 2016 - 10:30 am

      Hi Depshikha,
      Thank you for your support.

  • Shishir Saxena

    December 24, 2016 - 7:11 am

    Keep up nemo.

    • Arunprasad Durairaj

      December 28, 2016 - 10:28 am

      Hi Shishir,
      Thanks for the support.

  • Ankur

    December 24, 2016 - 12:17 am

    Sad ,,, very sad to hear this. Angry with Amazon. What can i do? Pls suggest.

  • Vani

    December 24, 2016 - 12:01 am

    No Integration with Facebook or Twitter to share ….. Yes we do support flintobox claim.

  • Yagyesh Sharma

    December 23, 2016 - 10:42 pm

    Shared this link with the Facebook group: Unethical Decision Making in Organizations (

    • Arunprasad Durairaj

      December 28, 2016 - 10:43 am

      Hi Yagyesh,
      Thanks for the support.

  • Pritee

    December 23, 2016 - 10:09 pm

    I really appreciate your efforts. Please let us know if we can help in anyway in this matter.

  • Aman Gogia

    December 23, 2016 - 9:48 pm

    We stand in support of Flinto box.

    • Arunprasad Durairaj

      December 28, 2016 - 10:20 am

      Hi Aman,
      Great to know of your support. Thanks a lot.

  • Shafeek

    December 23, 2016 - 9:40 pm

    We all support you, dont worry. We are there to support your good initiative…

    • Arunprasad Durairaj

      December 28, 2016 - 10:19 am

      Hi Shafeek,
      Thanks a lot for your support.

  • Aarthi

    December 23, 2016 - 9:02 pm

    We are with you !!!! Let’s fight for our rights !!!!

    • Shravan

      December 24, 2016 - 4:19 pm

      we support Flintobox, these big sharks need a lesson not to take anybody for granted just because they have big money…

      • Arunprasad Durairaj

        December 28, 2016 - 10:18 am

        Hi Shravan,
        Thank you for the support.

    • Arunprasad Durairaj

      December 28, 2016 - 10:17 am

      Hi Aarthi,
      Thanks for your support.

  • Sunil

    December 23, 2016 - 8:55 pm

    Unethical misconduct by an ecommerce giant, Amazon should be penalised for it..

    • Arunprasad Durairaj

      December 28, 2016 - 10:15 am

      Hi Sunil,
      Thank you for supporting us.

  • Gaurav Sinha

    December 23, 2016 - 8:31 pm

    Rightly done flintobox team. No one has the right to steal your hard earned trademark brand-name.
    Hope justice prevails by the court of law and govt will also support you in this.

    • Arunprasad Durairaj

      December 28, 2016 - 10:13 am

      Hi Gaurav,
      Thanks for the support.


    December 23, 2016 - 8:28 pm

    I am not surprised Arun, that the giants are doing this, because these are exactly the kind of unethical practices that characterise so-called ‘free trade’ and has ever since the blessed term has been invented. This behaviour is not an anomaly, this is the norm, only no body talks about it once they become so big because everyone is afraid. I laud you for standing up to the giants and taking them on. What I find sad is that all the people employed by them in India, happily go along with these unethical practices in the name of it being their ‘job’. When are we going to learn in our commerce and management courses that morality can be built into business practice and that in myriad small ways then, we can all contribute to creating a more fair, just world? that will happen only when our study of history includes the history of business practices and trade all over the world. That will take down some blinders and make us see how the so-called great economies were built on fundamentally unethical practices. Enough said for now, though! All power to you!

    • Arunprasad Durairaj

      December 28, 2016 - 10:11 am

      Hi Madhulika,
      Thank you for the support.

  • Dr Mrunal Ghag Sawant

    December 23, 2016 - 8:22 pm

    Amazon should be ashamed of this unethical practices, entire India and Indians are with you to fight against Amazon….

    • Arunprasad Durairaj

      December 28, 2016 - 10:07 am

      Hi Mrunal,
      Thanks for your support.

  • Radhika

    December 23, 2016 - 8:05 pm

    We are proud of you Flintobox! And we are with you…

    • Arunprasad Durairaj

      December 28, 2016 - 10:05 am

      Hi Radhika,
      Thanks for your support.

  • Bijal

    December 23, 2016 - 8:02 pm

    Google is playing favour to big fish…if still flinto is not trademarked do that

    plus dont worry as those i.e. me for example who use flintobox for kids know exactly how it is formed and will always be progressing forward…

    • Arunprasad Durairaj

      December 27, 2016 - 6:45 pm

      Hi Bijilal,
      Thanks for your support. Glad to know that you enjoy our product.

  • thaz

    December 23, 2016 - 8:01 pm

    Very disappointing move from such an established company like amazon. Arun, please don’t stop fighting.

    • Arunprasad Durairaj

      December 27, 2016 - 6:43 pm

      Hi Thaz,
      Thank you for your support.

  • Dilip

    December 23, 2016 - 7:50 pm

    I support you Arun

    • Arunprasad Durairaj

      December 27, 2016 - 6:41 pm

      Hi Dilip,
      Thanks a lot for the support.

  • Bansal

    December 23, 2016 - 7:24 pm

    Amazon should be ashamed of such practices.


    • Arunprasad Durairaj

      December 27, 2016 - 6:50 pm

      Hi Bansal,
      Thanks for the support.

  • Amit Datta

    December 23, 2016 - 7:24 pm

    I am really surprised that how this Amazon can do like this, it is not only unethical but also a bad and shameful business practice. I really appreciate your action against the Amazon. Kindly let us know how we can be associated with you.

  • Bhagyalakshmi Raman

    December 23, 2016 - 7:20 pm

    Shame on Amazon… Keep up the good work Arun and team…. Best of luck

  • Bhagyalakshmi Raman

    December 23, 2016 - 7:17 pm

    Really a shame by Amazon… Keep up the good work… Best of luck