Google and Amazon – The Sharks That Are Stealing Nemo’s Food #WakeUpAmazon

Are you an entrepreneur, investor or employee working in a company that does business ethically?

If that’s a ‘yes’, then what I’m about to reveal, will make you pick up your sword and join our battle.

Picture this…

All your hard work, sweat and blood to establish your business gets rewarded by your customers…

People take notice of your product…

People talk about you…

But then one fine day… a mean green Fortune 500 company steps forward, takes the unethical route, and steals all your hard-earned audience!

This is either already happening to your company, or is likely to in the near future.

So stick with me, and you’ll see how nasty this game turns…

Imagine an instance where you come across a product (in this case, let’s assume it’s Flintobox) through a newspaper article/Facebook post/casual mention from a friend, etc., and want to either know more about the product or purchase it. You quickly take your phone out of your pocket, head to the planet’s favourite search engine ‘Google’, type ‘Flintobox’ and hit enter.

The results pop up.

The first ad you read shows ‘Flintobox at Amazon’.

Something like this:

Amazon listing Flintobox for Flintobox keyword

You click it.

You land on an Amazon list page.

Misdirecting audience to random educational toys list


You scroll down, puzzled.

Because there’s absolutely no sign of anything related to ‘Flintobox’.

Get the picture?

Amazon, the biggest online retailer on planet Earth, used Google to steal a prospective buyer of Flintobox, and instead introduced them to some of their (rather irrelevant) products.

How unethical is that?!

Well, this is exactly what happened with us!

And this is just part of our story…

When we approached these two Biggies (Amazon & Google) to sort the issue, the responses we received were pretty outrageous!

The sharks that ate up Nemo's foodIt appears that these sharks are so hungry that they will go to any murky extent to eat that extra piece of cake — from the aspiring Nemos who have something to prove.

Over the last three years, as a young Indian startup, Flintobox has been on a mission to engage children meaningfully at home — and away from addictive gadgets and TVs. You can take a look at what we do @

Our attempts in solving these parenting challenges were well received and were catching the attention of parents from across the country… when this happened.

In any industry there will be competition; and at Flintobox, we love to take our competitors head-on with the work we do and the products we produce.

I’m sure you’d agree that both these US based companies are undoubtedly making a huge impact on the Indian economy — with the employment entrepreneurial opportunities that they have been generating.

And though we highly respect these companies for the work they do, it appears that they may have skipped one or two moral science lessons in school.


For starters, Amazon ate up our traffic 

Over the past 2 years, ‘Flintobox’ has been our trademarked keyword.

Which means… no other company can actually use this keyword in their ad.

But Amazon did exactly this to unethically mislead our customers.

And since the word ‘Flintobox’ holds no other meaning than the ‘brand’ itself, this pretty much screams out that Amazon has been blatantly violating the trademark policy!

This really puzzled us…

Why would a company as big as Amazon want to steal traffic from us?!

Or was some merchant listed on Amazon trying a shady tactic to grab our customers’ attention?

The ad copy, which read “Brands: Barbie, Creative Aids, Fisher-Price, Funskool, etc.”, however, led us to think otherwise.

Amazon violating trademark keyword

Even if you search for ‘Flintobox’ on the Amazon site, it just lists a bunch of unrelated products!

So we went ahead and raised a complaint with Amazon and this is the reply we received…


Amazon's reply


A standard denial that these ads are not run by Amazon and that the issue would be forwarded for further investigation.

No deadlines, no reassurances, nothing. 

Sadly, we received no further correspondence whatsoever from Amazon.


When Google joined in for Main Course 

We parallely submitted our trademark documents to Google, and finally the misleading ad by Amazon was removed. Furthermore, Google even confirmed that going ahead, no competitor would run ads for the ‘Flintobox’ keyword.  

Ta-da! We patted our backs for getting a solution from the Big G thinking they played fair.

But little did we know that the smarty-pants at Amazon were staring hungrily with a magnifying glass and burning the midnight oil to find loopholes in Google’s trademark policies.

How do we know this?

Because one month later, we saw the following ad pop up for our trademarked ‘Flintobox’ keyword.

Amazon's trademark violation


Strike Two!

We shot an email to Google and here’s what they replied…

Google's response

So, this is the loophole in Google’s ad policy.

A trademarked keyword can be split and used in an ad for that trademarked keyword.

Amazon smartly used Flinto (space) box to exploit Google’s ad policy.

Google was already one step ahead by constructing an easily-violatable policy that would help them make money from both parties.

As if that’s not enough…

We soon realized that Google allows advertisers to bid for any keyword they want — even if the keyword has been trademarked.

So, any competitor who wants to steal Flintobox’s traffic can approach Google, pay an extra load of cash, and buy that traffic.

No ethics, no morals, only business.

We understand if other ads pop up when the search term is, say, ‘Flintobox competition’. But in this case, a trademarked brand term, which has no meaning other than the brand itself, has been used to misdirect users to a completely different page to make money out of that.

Isn’t that hitting an all new level of low?!

We once again wrote to Amazon highlighting the issue, as we believed that stealing Flintobox’s traffic was probably not Jeff Bezos‘ top priority! It could have been an enthusiastic chap in Amazon’s marketing department who was trying to get extra sales for the eCommerce category he was responsible for.

But the reply we got from Amazon was… funny.

We got the same templated email that we received a month ago, with not a word changed except for the sender’s name.


Amazon's automated response


And here’s what we shot back…


Flintobox's response to Amazon's templated reply


This simply proved that the emails we sent to Amazon had not been read, and that a convenient autoresponder shoots the same response every single time.

We even sent a follow-up email pointing this out, and requested a reply from a human being — but once again, we were left disappointed.

So what now?

Well, here’s some food for thought…

Although the Government’s policies promoting startups are promising, they should also look into the issue of foreign companies in India overpowering the smaller Indian companies with their dominance.

Even if some Indian companies take the legal route, foreign companies are well aware that, given the scheme of things with the Indian Judicial System, justice will take time to be delivered.

Sort of reminds you of the time when The East India Company set foot in India, let the Indian princely states fight amongst each other, and ultimately benefitted from the battle.

Or to put it in Julius Caesar’s words… They came, they saw… and they ate up all our food!

But this is not just our fight.

If you’re an entrepreneur, investor or employee working in a company that does business ethically, this is your fight too.

What we want from you is your support. We need you to step up and ensure these foreign companies don’t step out of line.

Spread the word and tell the world that this needs to end before all the Nemos go missing.

Update on 20/12/2016

A huge shout-out to each of you out there — your support, tweets, re-tweets, shares and comments helped our post go viral on social media. And thanks to that, after 5 months of disregarding all our emails, chats and phone calls, Amazon finally woke up from its deep slumber… but only to come up with a response that raised more questions than answers.

Take a look at their 4-part response…


Amazon tweets back!


To begin with, let’s take a deep look at Amazon’s callous approach towards trademark violations and the law of the land.

In their words, “Automated systems pick keywords based on what users search and buy.”

If we were to believe that this was purely the job of an automated system, then explain this…

In Sept 2016, when we submitted our trademark documents to Google, the Amazon ads with the keyword ‘Flintobox’ was removed by Google. But right after that, we started seeing ads with ‘Flinto (space) box’.


Amazon's trademark violation


So was this the algorithm getting smarter or the people behind the algorithm getting manipulative?!

And if what they say about automated systems is true… then that means, companies like us, that put in a whole lot of effort and money to build a brand, and eventually get people to search online for it, have these automated systems at Amazon comfortably pick our branded keywords (not caring a damn whether they are trademarked or not!), create ads on Google, and steal potential traffic!

How convenient!

Please note — we have no problem at all if the automated systems were pulling out general keywords, but this is about ‘trademarked’ ones.

And as much as they may love their automated systems, they need to ensure that they put an end to the glaring infringement of trademarks!

This basically goes to show that Amazon has zero respect for trademark keywords of a brand, zero respect for the laws governing trademarks in India and zero respect for the Indian startup ecosystem.

And clearly all Indian companies, however small or big, and their trademarks, are mere keywords for Amazon!

Because, unfortunately, as long as Amazon has a fat sum of money, they will continue to bid for these keywords in Google!

Coming to the second part of their response…


Here Amazon clearly admits that they have “paused all their ads mentioning Flintobox brand and variations of the same in their Google ad copies”.

Well, Amazon, then what do you have to say about this?!

Amazon's automated response



In July, Amazon denied that these ads were run by them, email after email.

But now they admit and state that they have paused all the ads.

A blatant LIE!

So it basically took 5 months, several emails, phone calls, chats, and finally a blog post with tweets to get the actual truth out in the open.

Well, if they feel that pausing the ads will solve the case, they’re sadly mistaken. What about the infringement of our trademark rights on their website?!


Flintobox listings on Amazon


Take a look at how Amazon’s website claims that there are 10 results for Flintobox when there are none.

If they took this seriously, this page would have instead read, ‘zero results for Flintobox’.

Amazon, you may not be aware, but since you are doing business in India, trademark laws apply on your website as well.

So is this the seriousness with which this issue is being handled?

Amazon, why do you want to make money out of someone else’s blood and sweat?


All the above questions need to be answered by Amazon.

Because this is a clear cut case of misusing and corrupting our Indian Startup Ecosystem.

This is a fight for all the startups in India. Every time a trademark is violated, we can’t wait for 5 months and a social media outburst to get an answer.

There’s a basic flaw in Amazon’s attitude towards Indian companies and Indian laws that needs to be addressed.

This is not just a mere case of trademark infringement…

This is a fight for every Indian company’s survival against deep-pocketed unethical foreign companies who do business in India.

Media Coverage

Economic Times – Flintobox files legal notice against Amazon for brand name violation
The Hindu BusinessLine – Start-up accuses Amazon of using its brand name to drive traffic
Business Insider – Flintobox sues Amazon for using its brand’s name to drive traffic
ET Now – Flintobox takes on Amazon
The News Minute – This Chennai startup is taking on Amazon for brand name violation
Tagalys – Our take on why bid for the Flintobox keyword in Google adwords
Medianama – Flintobox takes legal action against Amazon over using its trademark in ads: report
Inc42 – Ecommerce based Edtech startup Flintobox files legal notice against Amazon
Techstory – Chennai-based Flintobox files complaint against Amazon over trademark usage
rediff- Flintobox- a child development startup has filed a legal notice against the e-commerce giant Amazon.
SpicyIP – The Flintobox Story of Amazon’s ‘Automated Keywords’ and Google’s Adword policy
CIOL – What’s going on between Amazon and Flintobox?


90% of a child’s permanent foundation for brain development occurs in the early years according to Rauch Foundation. An overuse of gadgets can only stunt this growth and cause a negative impact on the child’s overall development.
If your child is spending more time swiping and scrolling, instead of interaction with the real world, you need to act before it’s too late.
Find out if your child is being meaningfully and positively engaged by taking this simple quiz.

For Arun, the idea behind Flinto is very dear to him as it has the potential to make the maximum impact on a child's development. While in Dartmouth for his MBA, he loved photography, skiing and playing squash. Now, he looks wistfully at the photos and wishes there were more hours in a day.


  • Kshama

    February 27, 2017 - 10:16 pm

    Two things I’ll like to say
    1- congrats, Nemo’s food is significant though to make sharks chase it, great work!! My kid loves his “activity box”
    2- the fight in itself is worth the effort. So many people have been made aware of amazon and Google’s policies.
    3-thanks for fighting this battle. You’ll set an example. May God bless you with lot of strength, support and wisdom. I’ll be waiting to positive outcomes.


    February 14, 2017 - 9:41 am

    We all are with you in this battle…

    • Rakesh

      February 14, 2017 - 5:05 pm

      Thank you so much for your support.

  • Priya

    January 19, 2017 - 8:31 pm

    Be strong, justice will be with you. All parents support is with you. Loopholes is the rules should not be misused.

  • Majnoo Gawture

    December 30, 2016 - 2:30 pm

    I M a great fan of flintobox. I can understand your pain and also know how these giants can use some loopholes in the system to have their own way. Your analogy of East India company is very apt. My support to your fight against big giants. This article changed my perspective on Amazon.

  • Suman Das

    December 29, 2016 - 4:20 pm

    This is really unethical practice and should be dealt with strongly and legally. I am sure Flinto and team are taking good steps towards it. My family, friends and myself are with you all. You have our best wishes, support and prayers always. Flinto gave so much joy and learning to my child and this is also a learning for all the children that everything you do honestly and truly with your hard-work will never go to waste and you will reap your honest efforts one day. Flinto is such a good example. As an Indian first and a global citizen afterwards, we stand by Flinto and this cause.

  • Ashima

    December 29, 2016 - 8:47 am

    The big fish do need to be tamed. All support to Flintobox for the fight against the biggies.

  • Harish

    December 28, 2016 - 9:56 am

    We’re with you as a flintobox customer. This is an unethical business practice.

  • Prasoon Gupta

    December 27, 2016 - 7:44 pm

    Should not you be targeting The “TRUNK WORKS” and its seller on
    I think that would Shorten the Fight AND Bring Results faster..
    I am glad I came to know about this article, cause I am sure that I am soon going to face this..

  • Ravi

    December 27, 2016 - 4:31 pm

    Hats off for suing Amazon. But you should have sued for more amount. Also, their customer support team or seller support will not replying in standard templates. Better to write to their CEO Amit Agarwal for faster resolution.

  • Arpita

    December 27, 2016 - 3:46 pm

    We are with you on this. We need to fight this out.

  • Chan

    December 27, 2016 - 2:39 pm

    Dear Arun, Dont Give up, please do the needful as someone above mentioned to protect the brandname. However, if you type FlintBox in they are providing a sponsored Link to Flintobox Official Site. Perhaps, you can leverage Amazon to sell some of your subscriptions as well.

  • Andrew Williams

    December 27, 2016 - 12:37 pm

    Hi Arun – I do think you guys are taking the right path. However going ahead would recommend that you’ll try to trademark all connected/modified brand names to protect your brand name from future mis-use.
    Go ahead and do the due with Amazon. They need to learn that the small guys are nimble and will surely take them on.

  • Sruthi

    December 27, 2016 - 12:13 pm

    That’s a disgusting act from e-tailer giant like Amazon. We truly need to fight for justice and tighten our laws.

  • Semanti

    December 27, 2016 - 11:01 am

    This is ridiculous. Who would even imagine corporates like Google and Amazon would have such unethical business values. Start up companies needs to fight against these giants and government too must come up with policies to protect Made In India initiative.

  • Mallika

    December 27, 2016 - 10:04 am

    We are with you. All the Flintobox Team.

  • Arti

    December 27, 2016 - 9:15 am

    Flintobox! Stand up and stand upright, truth will win and you have the good wishes of your huge base of satisfied customers. Cheers!

  • Jitendra Chauhan

    December 26, 2016 - 7:20 pm

    Dear Arun,
    Kudos to your idea and efforts put up by your team in making such a great product. My daughter is using your product for the last one year and my kid is eagerly waiting for the next delivery.
    Me and my fellow Indians are very much with you in keeping the sanctity of the product and the original idea.
    Go and fight till the end……Bring PMO involvement and hit Amazon hard.
    I usually shop online on Amazon but now onwards I completely quit as a token of my little initiative to support the war against the giant.
    Love n respect to flintoteam

  • Sanjay Kulkarni

    December 26, 2016 - 4:31 pm

    Amazon should definitely pay for such unethical practices…….. I am with you fintobox…….

  • Prakash Rajan

    December 26, 2016 - 4:22 pm

    Good read and informative.. eye opener for new entrepreneurs online… i support the cause… but this should be more challenging than the normal corporate which itself is tough to compete / deal with, where as online platforms have more loop holes lesser legal support…


    December 26, 2016 - 3:40 pm

    My kid is loving the activities you thoughtfully plan in a box every month. I noticed this ad of Amazon earlier and initially thought that probably you have tied up with them to reach out to their broader customer base. However reading this story, I am really feeling that the game that they played was unethical.
    Hope you guys will find out a way.
    My wishes are always with you.

  • Dr Pallavi

    December 26, 2016 - 2:59 pm

    Truth always wins…! We are with you

  • Adarsh Singh

    December 26, 2016 - 2:22 pm


    Ya, true I too have seen those misguiding adds, though I am aware of the product and concept therefore I bought the flintobox .
    but you are very true if some one not aware of the concept they can be easily trapped.

    My suggestion is not to stuck to only Amazon but also use alternate service providers. As all this is digital marketing technique and cannot be controlled by Amazon.

    Further can start your own supply chain solutions and payment gateways.


  • Ash

    December 26, 2016 - 12:03 pm

    We love Flintobox and my daughter has such a fun time every time the box arrives. Her favorite playtime activity is “Flintobox”. We are happy to support Flintobox in its battle against unethical practices by Amazon. We are lawyers by profession and are happy for Flintobox to reach out to us. You will have my mail ID on record if you need to mail me or call me.

    All the best Flintobox team.

  • Arpit

    December 26, 2016 - 12:00 pm

    We are with you Flintobox!

  • Maya Sajit

    December 26, 2016 - 11:43 am

    Dear Flintobox team,
    Me and my son Aniruddha are great fan of Flintobox.. I was pained when i went thru the story about Amazon doing this underhanded tactics… Proud of your endeavour and ofcourse will inform all friends whom i have suggested Flintobox amazin product on not searching Flintobox thru Amazon.
    we are with you on this ethical fight which this shark companies think is an easypeasy business to eat out anyone coming their way..

  • Deepa Ashar

    December 26, 2016 - 11:02 am

    I can understand how stressful it must be for you. It would be worth seeing the media coverage has someone used “face book” and diverted the traffic from “facebook”.

    I am using flintobox and you guys are doing a great job. All the best to fight for your cause.

  • Parvati

    December 26, 2016 - 10:50 am

    Will always support you flintobox. I know how much excitement my daughter feels when she receives her flintobox every month. I understand the hardwork and thinking that is put behind every theme. For the big companies to steal customers from you is very unethical.

  • Himanshu Bhardwaj

    December 26, 2016 - 8:41 am

    I am a father and i feel proud when i see a smile on my son’s face when he receives his Flintobox every month. Credit goes to the entire team of Flintobox. The big giants like Amazon (I’m a big time user) and Google (almost eveyone today rely on this search engine) should look into this matter on a serious note and follow the ethics. I hope the legal system would be of some help in getting this issue tackeld. Thinking of an idea, implementing it, Creating a brand name and getting it registered and maintaining it is a very tedious job and involves a lot of effort and emotions as well. Great going Flintobox, keep fighting and we all will support you. Your efforts will not get wasted. Thanks for the million Smiles you create.

  • Sonal Shah

    December 26, 2016 - 5:58 am

    Ofcourse in your support dear Flintobox family. If their malpractice like this is to be continued… then we have to say… “Go Back Amazon” just like Gandhiji.

  • Pyous Lakhani

    December 26, 2016 - 1:09 am

    Arun. I understand your grief but I don’t fully agree with your arguments. The returned search clearly states that it is a advertisement. Any informed Netizen would ignore these ads and go to search content. So I don’t see this article of yours anything more than a rant.

    By the way I was your customer for a while and I congratulate you for bringing a great product to market

  • Chinmaya

    December 25, 2016 - 11:59 pm

    I personally not agree with this concern, flintobox and flinto box can not be same. Restricting all possible combination is not possible. Moreover Google again is a private own business.

  • Deepika

    December 25, 2016 - 5:22 pm

    We support u Flintobox

  • Ranjith

    December 25, 2016 - 5:12 pm

    Not let these giants whom they r thinking they do what ever they like simply because they r international monopoly company .Its a very pride to see that at least some companies like FLINTOBOX are standing against them.


    December 25, 2016 - 12:20 pm

    I’m an Amazon Prime customer and a big fan of Amazon too. That however doesn’t mean they are always right. Corporates resort to such unethical means at times and such giants at times are just incorrigible. I have used Flintobox in the past and love your stuff. I’m supportive of the cases you’ve filed and do let us know how we can support you further in this.

    • Karandeep

      December 26, 2016 - 12:38 pm

      Yes, it is sad on part of Amazon. They did not leave Flipkart, one of the big name in online shopping. On Big Billion Sales Day by Flipkart, if we search on this the link would lead to Amazon. Send a mail to Google telling them is the search going to work like this in future. Google adrank algo says that AdWords should lead to right page, but its not right page. Notify them.

  • Amoldeep

    December 25, 2016 - 11:56 am

    Most of the American and Chinese companies are rogues and use unethical ways. Good that Indian companies are standing up to these malpractices .Best of luck Flintobox.

  • Venu

    December 25, 2016 - 11:29 am

    Dear FlintoBox team.. I am with you. I will inform all my friends not to search or buy any products with Flinto name in Amazon or any other sites. Thanks for informing us on this.

  • Kalpana

    December 24, 2016 - 11:43 pm
  • chanchal

    December 24, 2016 - 10:51 pm

    It’s sad that a company like amazon is resorting to such practices. Shame on them. Flintobox we support you.

  • Nirali patel

    December 24, 2016 - 10:38 pm

    Dear, Flintobox totally agree with you stand by you in your ethical fight…no one has the right to steal your hard earned ideas or work or money.
    I immencly proud with your team work the innovation you brought in child educational n mental growth. N surely want people like you to grow bigger n better…
    If my small comment can bring any helo in your case i will do it for sure.

  • Swapnil

    December 24, 2016 - 7:26 pm

    Really sad to see big companies like Amazon and Google behaving like this… So totally with you Arun!

  • kishorilal

    December 24, 2016 - 7:16 pm

    This is a very serious problem for all small brands trying to establish themselves online. Companies like Google must do a lot more to help the advertisers maintain their reputation while advertising on their platform, also measures must be taken to stop the monopoly of the big brands.

  • kishorilal

    December 24, 2016 - 7:15 pm

    We support you and I am confident that you are right. These MNC just here to earn money from business. Unethical misconduct by an ecommerce giant, Amazon should be penalised for it..

  • Jose

    December 24, 2016 - 5:28 pm

    With you Flintobox

  • Vikas Verma

    December 24, 2016 - 4:31 pm

    This is injustice against an indegenous startup i.e Flintobox and needs to be resolved urgently

  • Surajit Biswas

    December 24, 2016 - 2:19 pm


    This need to be stopped. We are with you. Do let us know if we can be any help to you.

  • vineet

    December 24, 2016 - 12:57 pm

    Not a healthy competition from Amazon. Amazon should come up with their own ideas of promoting the product in co-operation with flintobox. It is possible for both of you parties to arrive some agreement to sell the product on Amazon too.

  • Pradeepthi Mohan

    December 24, 2016 - 12:55 pm

    We support your fight “flintobox”. Go ahead, We are with you.

  • sunitha

    December 24, 2016 - 11:15 am


    This is not good with Flintobox startup.

  • Kalpesh S

    December 24, 2016 - 9:27 am

    I have shared on my fb..

  • Ruchir Dua

    December 24, 2016 - 8:47 am

    Yes, its your hard earned, no body have rights to take this from you, hope you must have followed the process for Patenting the product, so honestly I have subscribed but not used yet, though I am with FLINTOBOX because doing business is good and doing business with business ethics is really important.

    So Flintobox is always first and we support you…!!!

  • Depshikha Kalra Biswas

    December 24, 2016 - 7:54 am

    Thats such a shame that such big and trusted companies follow such unethical practices… we are with you flintibox team…

    • Arunprasad Durairaj

      December 28, 2016 - 10:30 am

      Hi Depshikha,
      Thank you for your support.

  • Shishir Saxena

    December 24, 2016 - 7:11 am

    Keep up nemo.

    • Arunprasad Durairaj

      December 28, 2016 - 10:28 am

      Hi Shishir,
      Thanks for the support.

  • Ankur

    December 24, 2016 - 12:17 am

    Sad ,,, very sad to hear this. Angry with Amazon. What can i do? Pls suggest.

  • Vani

    December 24, 2016 - 12:01 am

    No Integration with Facebook or Twitter to share ….. Yes we do support flintobox claim.

  • Yagyesh Sharma

    December 23, 2016 - 10:42 pm

    Shared this link with the Facebook group: Unethical Decision Making in Organizations (

    • Arunprasad Durairaj

      December 28, 2016 - 10:43 am

      Hi Yagyesh,
      Thanks for the support.

  • Pritee

    December 23, 2016 - 10:09 pm

    I really appreciate your efforts. Please let us know if we can help in anyway in this matter.

  • Aman Gogia

    December 23, 2016 - 9:48 pm

    We stand in support of Flinto box.

    • Arunprasad Durairaj

      December 28, 2016 - 10:20 am

      Hi Aman,
      Great to know of your support. Thanks a lot.

  • Shafeek

    December 23, 2016 - 9:40 pm

    We all support you, dont worry. We are there to support your good initiative…

    • Arunprasad Durairaj

      December 28, 2016 - 10:19 am

      Hi Shafeek,
      Thanks a lot for your support.

  • Aarthi

    December 23, 2016 - 9:02 pm

    We are with you !!!! Let’s fight for our rights !!!!

    • Shravan

      December 24, 2016 - 4:19 pm

      we support Flintobox, these big sharks need a lesson not to take anybody for granted just because they have big money…

      • Arunprasad Durairaj

        December 28, 2016 - 10:18 am

        Hi Shravan,
        Thank you for the support.

    • Arunprasad Durairaj

      December 28, 2016 - 10:17 am

      Hi Aarthi,
      Thanks for your support.

  • Sunil

    December 23, 2016 - 8:55 pm

    Unethical misconduct by an ecommerce giant, Amazon should be penalised for it..

    • Arunprasad Durairaj

      December 28, 2016 - 10:15 am

      Hi Sunil,
      Thank you for supporting us.

  • Gaurav Sinha

    December 23, 2016 - 8:31 pm

    Rightly done flintobox team. No one has the right to steal your hard earned trademark brand-name.
    Hope justice prevails by the court of law and govt will also support you in this.

    • Arunprasad Durairaj

      December 28, 2016 - 10:13 am

      Hi Gaurav,
      Thanks for the support.


    December 23, 2016 - 8:28 pm

    I am not surprised Arun, that the giants are doing this, because these are exactly the kind of unethical practices that characterise so-called ‘free trade’ and has ever since the blessed term has been invented. This behaviour is not an anomaly, this is the norm, only no body talks about it once they become so big because everyone is afraid. I laud you for standing up to the giants and taking them on. What I find sad is that all the people employed by them in India, happily go along with these unethical practices in the name of it being their ‘job’. When are we going to learn in our commerce and management courses that morality can be built into business practice and that in myriad small ways then, we can all contribute to creating a more fair, just world? that will happen only when our study of history includes the history of business practices and trade all over the world. That will take down some blinders and make us see how the so-called great economies were built on fundamentally unethical practices. Enough said for now, though! All power to you!

    • Arunprasad Durairaj

      December 28, 2016 - 10:11 am

      Hi Madhulika,
      Thank you for the support.

  • Dr Mrunal Ghag Sawant

    December 23, 2016 - 8:22 pm

    Amazon should be ashamed of this unethical practices, entire India and Indians are with you to fight against Amazon….

    • Arunprasad Durairaj

      December 28, 2016 - 10:07 am

      Hi Mrunal,
      Thanks for your support.

  • Radhika

    December 23, 2016 - 8:05 pm

    We are proud of you Flintobox! And we are with you…

    • Arunprasad Durairaj

      December 28, 2016 - 10:05 am

      Hi Radhika,
      Thanks for your support.

  • Bijal

    December 23, 2016 - 8:02 pm

    Google is playing favour to big fish…if still flinto is not trademarked do that

    plus dont worry as those i.e. me for example who use flintobox for kids know exactly how it is formed and will always be progressing forward…

    • Arunprasad Durairaj

      December 27, 2016 - 6:45 pm

      Hi Bijilal,
      Thanks for your support. Glad to know that you enjoy our product.

  • thaz

    December 23, 2016 - 8:01 pm

    Very disappointing move from such an established company like amazon. Arun, please don’t stop fighting.

    • Arunprasad Durairaj

      December 27, 2016 - 6:43 pm

      Hi Thaz,
      Thank you for your support.

  • Dilip

    December 23, 2016 - 7:50 pm

    I support you Arun

    • Arunprasad Durairaj

      December 27, 2016 - 6:41 pm

      Hi Dilip,
      Thanks a lot for the support.

  • Bansal

    December 23, 2016 - 7:24 pm

    Amazon should be ashamed of such practices.


    • Arunprasad Durairaj

      December 27, 2016 - 6:50 pm

      Hi Bansal,
      Thanks for the support.

  • Amit Datta

    December 23, 2016 - 7:24 pm

    I am really surprised that how this Amazon can do like this, it is not only unethical but also a bad and shameful business practice. I really appreciate your action against the Amazon. Kindly let us know how we can be associated with you.

  • Bhagyalakshmi Raman

    December 23, 2016 - 7:20 pm

    Shame on Amazon… Keep up the good work Arun and team…. Best of luck

  • Bhagyalakshmi Raman

    December 23, 2016 - 7:17 pm

    Really a shame by Amazon… Keep up the good work… Best of luck

    • Arunprasad Durairaj

      December 27, 2016 - 6:40 pm

      Hi Bhagyalakshmi,
      Thanks a lot for the support.

  • Mahendra L

    December 23, 2016 - 7:00 pm

    Dear FlontoBox team & Mr.Anthony, I am with you all to support & get this sorted, we don’t want unethically business anywhere in INDIA. It’s MY INDIA & I would MAKE IN INDIA…..


    • Arunprasad Durairaj

      December 27, 2016 - 6:39 pm

      Hi Mahendra,
      Thank you for your support.

  • Satish Chhatpar

    December 23, 2016 - 6:46 pm

    I support you Arun.

    • Arunprasad Durairaj

      December 27, 2016 - 6:37 pm

      Hi Satish,
      Thanks for your support.

  • Lata

    December 23, 2016 - 6:39 pm

    It was confusing why the searchs for Flinto leads to something which was not related. We are there with you. Shame on Amazon

    • Arunprasad Durairaj

      December 27, 2016 - 4:18 pm

      Hi Lata,
      Thanks a lot for your support.

  • Madhavi Karthik

    December 23, 2016 - 6:33 pm

    This is completely unethical and foul business practice. I appreciate your move against the Amazon. Let us know how further we can help you in this step forward.

  • Sulagna

    December 23, 2016 - 6:28 pm

    Its a unethical practice for sure – but I have been a Flintobox user and for sure I will stick to the original brand..these boxes are original,creative and not the standard out of the box toys/games available in the market – I am sure it will not impact the business of Flintobox..

    • Arunprasad Durairaj

      December 27, 2016 - 3:58 pm

      Hi Sulagna,
      Thanks for the support. Really happy to know that you enjoyed our product.

  • Neena

    December 23, 2016 - 6:25 pm

    This is very shocking …. should be stopped… all d best Flintobox we all r with u….

    • Arunprasad Durairaj

      December 27, 2016 - 3:49 pm

      Hi Neena,
      Thank you very much.

  • Sivakumar

    December 23, 2016 - 6:16 pm

    Irresponsible giants.

  • Tapan Patel

    December 23, 2016 - 6:15 pm

    Start a petition on for getting more support and put pressure on Amazon and Google

    • Arunprasad Durairaj

      December 27, 2016 - 3:44 pm

      Hi Tapan,
      Thanks for the support and the suggestions.

  • Subodh

    December 23, 2016 - 6:11 pm

    lets start with #shameAmazonForFlintobox

  • Senthil Kumar K

    December 23, 2016 - 6:09 pm

    What a fight! I can feel the spirit. People like you are the need of this nation. Salute. Keep going strong.

    • Arunprasad Durairaj

      December 27, 2016 - 3:42 pm

      Hi Senthil,
      Thanks for the support.

  • Vijay

    December 23, 2016 - 5:58 pm

    Did not expect this from companies like Amazon.
    Like you said this will affect Indian startup ecosystem.
    We support your cause. Please keep the courage and fight for your rights and make this as an example to such unethical actions.

    • Arunprasad Durairaj

      December 27, 2016 - 3:40 pm

      Hi Vijay,
      Thanks for your support.

  • Ashish Saini

    December 23, 2016 - 5:58 pm

    Flintobox rocks, Amazon sucks.
    Keep it up guys.

    • Arunprasad Durairaj

      December 27, 2016 - 3:39 pm

      Hi Ashish,
      Thank you for your support.

  • Janaki Srinivasan

    December 23, 2016 - 5:46 pm

    Shocked to say the least. And any steps taken to fight unethical practice is welcome, whether the company is big or small. When you are right, you need not worry. #supportflintobox

    • Arunprasad Durairaj

      December 27, 2016 - 3:39 pm

      Hi Janaki,
      Thank you for the support.

  • srinivasan

    December 23, 2016 - 5:34 pm

    This is really shocking. we support you guys.

    • Arunprasad Durairaj

      December 27, 2016 - 3:36 pm

      Hi Srinivasan,
      Thanks for the support.

  • Manash Chatterjee

    December 23, 2016 - 5:30 pm

    This is un ethical and I suggest you to publish this as well as forward the email to directly. Please continue your fight and we are with you. I am not against Amazon doing business but the issue of Internet land grabbing is going bigger by the day and they must be shown the right way to do business.

    • Sundaram

      December 26, 2016 - 10:34 pm

      I second this. I’ve heard stories where Jeff directly addressed to customer e-mails when they copied him on a complaint mail. This is a much more serious matter and I’ve a feeling it is due to the Amazon India’s management screwing up.

    • Arunprasad Durairaj

      December 27, 2016 - 3:35 pm

      Hi Manash Chatterjee,
      Thank you for your support and the suggestion. We’ll see what we can do.

  • swathi

    December 23, 2016 - 5:25 pm

    All the best for you fight on this. Its shocking to see such major brands stooping to such levels. But as brand you have nothing to worry about as People who have heard about flintobox will instantly realize that they are at the wrong site and revert to the original one. Additional you can also put a disclaimer or warring in your ads about this brand name infringement. I am sure flintobox will emerge out of this unscathed

    • Arunprasad Durairaj

      December 27, 2016 - 3:34 pm

      Hi Swathi,
      Thanks for the support and the idea. We’ll see how we can pursue it.

  • Priyan

    December 23, 2016 - 5:24 pm

    Being a startup and at basic stage this is the worst nightmare of BIG RETAILERS to trouble your brand name, concept and sales.
    I do support your fight against them.

    • Arunprasad Durairaj

      December 27, 2016 - 3:31 pm

      Hi Priyan,
      Thanks for the support.

  • Niharika Chopra

    December 23, 2016 - 5:21 pm

    Have read the story of Flintobox before buying 1. You can feel the efforts behind building such a beautiful concept. Value the Efforts #support Flintobox. Amazon should stop this immediately #random keywords selection is not your way out.

    • Arunprasad Durairaj

      December 27, 2016 - 3:22 pm

      Hi Niharika,
      Thank you for the support.

  • Manu

    December 23, 2016 - 5:16 pm

    I am with you in your fight against this Goliath.

    • Arunprasad Durairaj

      December 27, 2016 - 3:20 pm

      Hi Manu,
      Thank you for your support.

  • Deepak Khanna

    December 23, 2016 - 5:11 pm

    Highly unexpected from Amazon !!. Keep going team Flintobox.

    • Arunprasad Durairaj

      December 27, 2016 - 3:18 pm

      Hi Deepak,
      Thanks for the support.

  • Strategist

    December 23, 2016 - 5:10 pm

    Amazon is banking on Einstine seller, expose this guy… make him realise what you are doing and how he is not good for country… Kill him morally he himself will go out from the business. Start selling your product to Einstine customer and dont give any chance to amazon to display any other product than yours. Once amazon agrees then sell difective products to amazon and hit yourself for few cases then exit from amazon as well saying joint venture will not work any more. Continue your business…

  • Akshay Sainath Iyer

    December 23, 2016 - 5:00 pm

    We will keep recommeding new customers to you and Amazon stinks to use such practices. We love your product and would love to support you.

    • Arunprasad Durairaj

      December 27, 2016 - 3:16 pm

      Hi Akshay,
      Glad to know that you love our product. Thanks for your support.

  • Madhav

    December 23, 2016 - 4:55 pm

    Sad to hear that even giants like Amazon are cheating , Flintobox .. sorry for a dumb query, why dont flintobox have their product listed in Amazon to have their Adv true ? which will only increase Flintobox spread more ?

    • Arunprasad Durairaj

      December 27, 2016 - 3:13 pm

      Hi Madhav,
      Regarding your query, unlike the retail products (TV, mobile phones, furniture, FMCG goods) that are listed on a marketplace website like Amazon, Flintobox being a subscription box, has its own set of challenges and is not suited to be on marketplace websites.
      Currently Flintobox is sold only through the website.

  • Menaka Bharathi

    December 23, 2016 - 4:54 pm

    This is atrocious and kudos to you for fighting back, I am in full support of your fight against these giants, lets make it work somehow

    • Arunprasad Durairaj

      December 27, 2016 - 3:07 pm

      Hi Menaka,
      Thanks for your support.

  • Senthil kumar R

    December 23, 2016 - 4:48 pm

    Dear Mr.Arun,
    ordered and received your first pack of flintobox,it is really a fantastic effort of yours and your team. all best in your venture.
    about the theft of your brand name which is already your trade mark, is bad and legally a very bad act of these major companies,but our trade mark rules are also not clear,it gives all loop holes for the frauds and intellectual thief’s.
    It is also our responsibility or the responsibility of the persons who where behind the trademark registration, when we register the trade mark,we have to look into the bad part of the market first, that is we have to register Flintobox, flinto box, flint o box, flint”o”box and all other combinations in your key word and keepallthe rights with you.
    atleast now go on and do it now,the frauds who have done this should not register flinto box in their name.
    If your planning to use this name for your other products in children’s knowledge development or any other feild,kindly register the name in all the fields, when your name gets popular then,companies in other fields will use your name and the goodwill you have developed,i would advice you to register your brand name in all the fields which is not relevant to your business also. this is how all the big players do in the trade mark registration.
    Kindly take a experts advice in trade mark registration and since your brand is growing will face all these problems,it is fact and it is for sure you will have a great future and one day a gaint will come to you for partnering or complete purchase for a great future.
    wishing you all the best, this sign indicates that your growing very fast.

    • Kamlanjan Kokolu

      December 23, 2016 - 5:23 pm

      Mr Senthil Kumar is right. You should go and copyright all combinations (Flintobox, flinto box, flint o box, flint”o”box). Legally they (Amazon or Google) have not violated anything. They are exploiting a loop hole.

      PS. You got awesome products and ideas. Great work!!

      • Arunprasad Durairaj

        December 27, 2016 - 3:28 pm

        Hi Kamlanjan,
        Thanks for the remarks and the support. We’ll surely look into the suggestions.

    • Arunprasad Durairaj

      December 27, 2016 - 3:04 pm

      Hi Senthil,
      Thanks so much for your support and ideas. We’ll see how we can pursue this.

  • Nidhi

    December 23, 2016 - 4:46 pm

    I know how it feels. Even I have a start up and a company like Tech Mahindra did a similar thing with us. What a shame, really! I am with you, Flintobox. My son and I love your experiments.

    • Arunprasad Durairaj

      December 27, 2016 - 2:42 pm

      Hi Nidhi,
      Thanks for the support. Really glad to know that your child enjoyed our product.

  • Souvick

    December 23, 2016 - 4:45 pm

    Now everything seems allright when I search FlintoBox in Google

    • Arunprasad Durairaj

      December 27, 2016 - 3:01 pm

      Hi Souvick,
      As mentioned in the article, Amazon have now paused all related ads. Still, the search in their own website yeilds results of irrelevant products. Please refer the article for more details on the same.

  • udaykiran

    December 23, 2016 - 4:39 pm

    We are with you. Appreciate the steps taken by you against these sharks.
    I truly enjoyed the boxes along with my son.

    • Arunprasad Durairaj

      December 27, 2016 - 2:36 pm

      Hi Udaykiran,
      Thank your for the support. I’m glad to know that your child enjoyed our product.

  • S velayutham

    December 23, 2016 - 4:37 pm

    Yes they try to sell anything without any hesitation.this kind of commerce should be avoidable.this is looting.

    • Arunprasad Durairaj

      December 27, 2016 - 2:30 pm

      Hi Velayutham,
      Thanks for the support.

  • Karthik

    December 23, 2016 - 4:36 pm

    I appreciate your steps taken towards this

    • Arunprasad Durairaj

      December 27, 2016 - 2:29 pm

      Hi Karthik,
      Thank you for the support.


    December 23, 2016 - 4:33 pm

    Shame on amazon.. As a token of supporting flintobox i will never opt for amazon… Hats off Mr.Arun.. Success will be yours. Good luck

  • Narendra Singh

    December 23, 2016 - 4:27 pm

    Please circulate a IPR infringement case on Amazon in US as well as in India. Write to PMO on such unethical practics. I am in line and willing to support Flintobox till the end of this war. Flintobox is very dear to me and my son. I can’t see a genuine company eaten by these crooks MNC. I loved Gold Spot but Coke eaten it by doing unethical business practices in Supply Chain Management..

    • Arunprasad Durairaj

      December 27, 2016 - 2:31 pm

      Hi Narendra,
      Thank you for supporting us.

  • Sandhya

    December 23, 2016 - 4:26 pm

    This is disgusting! I appreciate the steps taken by you and wish all the luck to your team to win this battle.

  • Aeishwarya

    December 23, 2016 - 4:25 pm

    such a shame ! this proves that u r way too successful as a start up venture dear flintobox! kudos to the team @ flintobox! and an utter share and disgust towards google and amazon!! I have personally faced issues with google too. I am with you flintobox!

    • Aeishwarya

      December 23, 2016 - 4:26 pm

      I meant shame* in place of share*

    • Arunprasad Durairaj

      December 27, 2016 - 2:26 pm

      Hi Aeishwarya,
      Thank you for your support.

  • Sandhya

    December 23, 2016 - 4:24 pm

    This is really disgusting!!. I appreciate the steps taken by you and wish all the luck to your team to win this battle.

    • Arunprasad Durairaj

      December 27, 2016 - 2:23 pm

      Hi Sandhya,
      Thank you for the support.

  • Bhawana

    December 23, 2016 - 4:20 pm

    we should stop such unethical practices by the bigger companies. they should know that we won’t take it any more. let’s decide not to buy from amazon till this issue is resolved amicably.


    December 23, 2016 - 4:16 pm

    I completely stand for flintobox…Good job done by u people highly appreciated n Amazon working against the ethics… u flintobox…all d very best..

    • Arunprasad Durairaj

      December 27, 2016 - 2:22 pm

      Hi Ritu,
      Thanks for your support.

  • Anjani

    December 23, 2016 - 4:16 pm

    If this is what Amazon is resorting to and not even accepting the charge, I think they will soon be doomed. My kid has used Flintobox and loves the product. Keep fighting Flintobox team; the tool you have selected to bring this up to public notice is very powerful.

    • Arunprasad Durairaj

      December 27, 2016 - 2:20 pm

      Hi Anjani,
      Thanks for supporting. It’s really good to know that your little one enjoyed our product.

  • Pankaj

    December 23, 2016 - 4:15 pm

    We are with you. They have started behaving as if they own up everything.

    • Arunprasad Durairaj

      December 27, 2016 - 2:17 pm

      Hi Pankaj,
      Thank you for your support.

  • Nanda

    December 23, 2016 - 4:15 pm

    This is totally unethical as per the business norms and Sad to know that Indian startup has to fight with such big fishes like “Google” and “Amazon”….and Good that you are fighting with all legal and right ways…We are with you “Flintobox”.

    • Arunprasad Durairaj

      December 27, 2016 - 1:07 pm

      Hi Nanda,
      Thank you for supporting us.

  • Bikash

    December 23, 2016 - 4:13 pm

    Shame on Amazon for this type of cheats and violations.

  • sandeep surve

    December 23, 2016 - 4:12 pm

    shame on amazon and google indulging in such unethical practices.

    • Arunprasad Durairaj

      December 27, 2016 - 1:01 pm

      Hi Sandeep,
      Thank you for the support.

  • Shivanand V M

    December 23, 2016 - 4:12 pm

    It’s so sad that, few people in any organization i.e., Amazon and Google are doing this. Being an INDIAN I strongly condemn this act.

    • Arunprasad Durairaj

      December 27, 2016 - 12:46 pm

      Hi Shivanand,
      Thank you for your support.

  • Prashant verma

    December 23, 2016 - 4:10 pm

    Its no secret that it takes years of hardwork and perseverance to bring an idea to life. Google and Amazon needs to act responsibly. I am sure appropriate steps would be taken by big bosses of this global giants, if the matter becomes visible to them.
    I support the just fight of Arunprasad and his team to protect their IPR.
    Wish you success.

    • Arunprasad Durairaj

      December 27, 2016 - 12:58 pm

      Hi Prashant,
      Thanks a lot for your support.

  • Madhuri

    December 23, 2016 - 4:09 pm

    Very sad that the aspiring newcomers have been grabbed off their well-deserved opportunity. This should be fixed for justice.

    • Arunprasad Durairaj

      December 27, 2016 - 12:56 pm

      Hi Madhuri,
      Thank you for your support.

  • Rupesh Agrawal

    December 23, 2016 - 4:06 pm

    get all the words trade marked !

    • Arunprasad Durairaj

      December 27, 2016 - 12:55 pm

      Hi Rupesh,
      Thanks for your support. We’ll see how we can pursue this.

  • A parent

    December 23, 2016 - 4:02 pm

    Amazon can only play around with SEO keywords, not with the quality of a brand. Take this to a higher level team Flintobox. We shall stand by you.

    • Arunprasad Durairaj

      December 27, 2016 - 12:54 pm

      Thank you for your support.

  • Aparajita

    December 23, 2016 - 4:01 pm

    I have faced similar irrelevant results on Amazon. Until this article, I had not realised how consumer search for certain products were being intelligently redirected to other inappropriate products.

    • Arunprasad Durairaj

      December 27, 2016 - 12:52 pm

      Hi Aparajita,
      Thanks for the support.

  • Sonal Tikhe

    December 23, 2016 - 4:00 pm

    Absolutely unethical ! I am a huge fan of beloved flinto and the box ! I support flintibox team against Amazon and Google..STOP IT RIGHT AWAY

    • Arunprasad Durairaj

      December 27, 2016 - 12:51 pm

      Hi Sonal,
      Thank you for your support.

  • Suresh

    December 23, 2016 - 3:59 pm

    Till now I had impression that Out of all e-commerce sites comparing to flipkart, Snapdeal & ebay, is awesome to shop with trusting the image it has.
    But upon hearing the back-end culture followed by Amazon as conveyed by Mr. Arun, I feel now that Amazon is on par with other e-commerce sites without any ethical sense.

  • Seema

    December 23, 2016 - 3:58 pm

    This is totally unethical on google and amazon’s part. I was already aware that instead of being giants, both of them involve in unethical practices.

    • Arunprasad Durairaj

      December 27, 2016 - 12:34 pm

      Hi Seema,
      Thank you for your support.

  • Tammana Anup Kumar

    December 23, 2016 - 3:57 pm

    Shame on GOOGLE & AMAZON

    Both need loads of CMR( Corporate Moral Responsibility)
    LAW OF KARMA is applicable even in technology space.It is a full circle that takes you back to where you started if you miss the ethics and morals.

    Technology disruptors are the AGENTS OF GOD through which GOD implements the LAW OF KARMA in modern technology space.
    Dont try to kill the SMALL, you will be MISSING your FUTURE, Dear Google and Amazon

  • Vijay Srinivas Agneeswaran

    December 23, 2016 - 3:56 pm

    Shame on Amazon. Great work Arun, for fighting the David VS Goliath battle. We are with you.

    • Arunprasad Durairaj

      December 27, 2016 - 12:35 pm

      Hi Vijay,
      Thank you for supporting us.

  • Kiran KL

    December 23, 2016 - 3:53 pm

    This kind of bullying can not be accepted…pure nonsence…should be penalized heavily..
    Write this to our dear PM… Because this is purely against “Make in India ” movement our PM is so eagerly pursuing.

  • Vyshali

    December 23, 2016 - 3:52 pm

    Very mean behaviour by Amazon… please stop this…. not good for your name….

    • Arunprasad Durairaj

      December 27, 2016 - 12:36 pm

      Hi Vyshali,
      Thanks for the support.

  • Venkitachal Gopinath

    December 23, 2016 - 3:51 pm

    Amazon, this is a dirty tactics which you employ at flintobox which is one of the best products. I have been a avid user of Amazon until now, i will take a second option from now on when ever i have an online pruchase

    • Arunprasad Durairaj

      December 27, 2016 - 12:37 pm

      Hi Venkitachal,
      Thanks for the support.

  • Shubhra

    December 23, 2016 - 3:50 pm

    This is so pathetic. I am an entrepreneur and love both Amazon and Flintobox. But reading above, I feel really sad that the Big companies with their sheer scale are attempting to devour the innovative companies. Wholeheartedly support you and really hope you get action on this. please email / highlight this to all Their private equity partners, board members and Top management so that you get the attention you deserve.

    • Arunprasad Durairaj

      December 26, 2016 - 5:45 pm

      Hi Shubhra,
      Thanks for the support and the idea. We’ll surely try it out.

  • Murali

    December 23, 2016 - 3:49 pm

    What Amazon doing here is highly un ethical.. when they can do this with a player of this scale like small innovators.. it shows how Amazon plans to grow in this space.. claiming superiority without values might give you immediate pleasure but truly a self demeaning efforts by Amazon partnered by Google…

    • Arunprasad Durairaj

      December 26, 2016 - 5:43 pm

      Hi Murali,
      Thank you for the support.

  • Renu

    December 23, 2016 - 3:48 pm

    Flintobox is really good , not xoected this from Amazon really shameful

    • Arunprasad Durairaj

      December 26, 2016 - 5:44 pm

      Hi Renu,
      Glad you love the product & thanks for the support.

  • Raghu

    December 23, 2016 - 3:48 pm

    Shame on you amazon, never expected such behavior from a company like Amazon.

    • Arunprasad Durairaj

      December 26, 2016 - 5:44 pm

      Hi Raghu,
      Thank you for your support.

  • Aravind Prabhakar

    December 23, 2016 - 3:46 pm

    Amazon and Google, Flinto is doing amazong job on their area of expertise. Please be wise and genuine enough to stay away from stealing their traffic. Please take necessary measures to help Flintobox team. Kids get to have an amazing experience in using this. So please dont spoil the fun. Hope you will take care of this.

    Flinto, we are with you. Cheers

    • Arunprasad Durairaj

      December 26, 2016 - 5:45 pm

      Hi Aravind,
      Thanks for your support.

  • Munish Dudeja

    December 23, 2016 - 3:45 pm

    We all are with you Flintobox team – do let us know if we need to sign a petition or any other support required. Though I must say – it’s a shame what Amazon and Google are doing – I am going to try avoiding buying from amazon even though they might be the cheapest. N dear government of india – please support all Indian start ups and change laws – I am sure the US government would have made stricter laws when amazon and google were start ups and that’s the reason they are giants. So support our start ups Modi government !!

  • Pulkit Gupta

    December 23, 2016 - 3:44 pm

    I further suggest that let’s each of us order one duping box from amazon and then return it with the reason that “It is not Flintobox”!

  • Vijay Amaravadi

    December 23, 2016 - 3:42 pm

    I truly appreciate you & your team’s passion in creating Flintobox and helping children in nicer way. Stand with you in this argument against Big Techies. I already shared this article on my FB page. All the best.

    • Arunprasad Durairaj

      December 26, 2016 - 5:46 pm

      Hi Vijay,
      Thank you very much for the support and the share.

  • Pulkit Gupta

    December 23, 2016 - 3:42 pm

    It is only The “Flintobox” that my daughter waits for every month, not some box from Amazon or Google! Stand with you guys totally!

    And pity those who have been fooled by those stupid boxes, for they have missed something so awesome for their kids!

    • Arunprasad Durairaj

      December 27, 2016 - 12:18 pm

      Hi Pulkit,
      Thanks for your support. It’s great to know that your child enjoys our product.

  • Devasena

    December 23, 2016 - 3:40 pm

    We are with you FLINTOBOX all the way, because we see the authenticity, genuineness, ingenuity and most importantly your efforts behind your products. I’m a parent benefitted from the FLINTOBOX experience.

    Likewise I’ve seen many such instances of Amazon, sabotaging others products space as well.

    Yours sincerely,

    • Arunprasad Durairaj

      December 27, 2016 - 12:40 pm

      Hi Devasena,
      Glad to know that you enjoyed our product. Thanks for being a part of the Flintobox family, and thank you for your support.

  • Ramya

    December 23, 2016 - 3:40 pm

    I appreciate your constant non denial fight. Shall support you in any possible reason I could.. Wishing you all the best

  • Bilicon

    December 23, 2016 - 3:39 pm

    I had bought a 6 month subscription when my son was 2.5 years.
    Now he is 4, and to this day he gets excited about opening the old flintobox and playing with them.
    You’ve build a great product and you deserve all the fruits of the brand name.

    I’m going to buy a new subscription as a mark of showing these big guys.

    • Arunprasad Durairaj

      December 27, 2016 - 12:05 pm

      Hi Bilicon,
      Thank you very much for your support and for sharing your Flintobox experience with us. This really means a lot to us and I’m glad to note that your little one enjoys our product!

  • Rishabh

    December 23, 2016 - 3:38 pm

    This is really unfortunate .. Amazon is doing this on pure greed for small pennies… We should stop this internet monopoly…

  • Surendra Vaidya

    December 23, 2016 - 3:38 pm

    Arun, Thanks for sharing the whole story. This is an eye-opener, showing true colours of the likes of Amazon!
    I am not sure if Amazon would have shown the same attitude if this situation had happened in either France, Germany or UK. But good that you persevered through all this without giving up!
    I used to proudly tag my bag with Amazon Prime tag till now but this story will change that:) I will take out that tag as a small token of solidarity towards you and the whole Indian start-up ecosystem.
    Keep it up!

    • Arunprasad Durairaj

      December 27, 2016 - 12:42 pm

      Hi Surendra,
      Thank you for the support.

  • jayaraman

    December 23, 2016 - 3:37 pm

    google I don’t see flinto box (space) is popping up now..still amazon shows other brand products when we make search on flintobox… very difficult to survive in india..wishing all good luck

    • Arunprasad Durairaj

      December 27, 2016 - 11:58 am

      Hi Jayaraman,
      Thank you for your support.

  • Sridhar

    December 23, 2016 - 3:35 pm

    Amazon, Shame on you.We respect you for great Innovations. Don’t resort to cheap tactics.

    Flintobox Team, Don’t worry too much. Your product speaks. Think about the ways to outsmart them. I have some ideas. Get in touch.

    • Arunprasad Durairaj

      December 27, 2016 - 11:57 am

      Hi Sridhar,
      Thanks for your support.

  • S Lahiri

    December 23, 2016 - 3:35 pm

    Truly unethical on their part and very much intentional. Please let us know how we could help.

  • Diksha

    December 23, 2016 - 3:31 pm

    Dear Amazon, you’ll are better than this underhanded behavior. Don’t erode the Fintobox value by doing this!

    • Arunprasad Durairaj

      December 27, 2016 - 10:09 am

      Hi Diksha,
      Thanks for your support.

  • Jogeshwar

    December 23, 2016 - 3:29 pm

    That is really bad on part of Amazon. Flintobox rocks!

    • Arunprasad Durairaj

      December 26, 2016 - 6:32 pm

      Hi Jogeshwar,
      Thanks for the support.

  • Deepti

    December 23, 2016 - 3:29 pm

    This is not expected from Amazon. Its completely unethical. My support to Flintobox, which my child enjoys alot!!!

    • Arunprasad Durairaj

      December 26, 2016 - 6:31 pm

      Hi Deepti,
      Thank you for your support. It’s great to know that your little one enjoys our product.

  • Vanitha

    December 23, 2016 - 3:28 pm

    Its really sad to see this.. Appreciate your efforts. Will support you!!!

    • Arunprasad Durairaj

      December 26, 2016 - 6:30 pm

      Hi Vanitha,
      Glad to hear that. Thanks for your support.

  • Vijaya

    December 23, 2016 - 3:27 pm

    take this matter to highest forums possible. Govt cannot just be talking of start up India and make in India they have to protect and encourage Indian brands also . If all businesses shut down from whom they will extort taxes for their vote bank policies

  • Priya k

    December 23, 2016 - 3:26 pm

    Dear Arun

    Good you have send Legal Notice to the company . We all r with you

    • Arunprasad Durairaj

      December 26, 2016 - 6:28 pm

      Hi Priya,
      Thank you for the support.

  • meera

    December 23, 2016 - 3:24 pm

    amazon murdabad

  • Shailesh Zawar

    December 23, 2016 - 3:21 pm

    This is not the ethical trade. Every one has the right to sell his Idea and take benefit out of it.
    This shows how’s this corporates tries to monopolies the Business and tries to breach the fare trade policy. As A Indian I am supporting the ethical business ..

    • Arunprasad Durairaj

      December 26, 2016 - 6:05 pm

      Hi Shailesh,
      Thank you for the support.

  • T Thomas Koshy

    December 23, 2016 - 3:19 pm

    I was under the impression that Alphabet and Google believed that one must not be evil!! And Amazon, what are you up to here. Please refrain from attacking the trademarks of smaller companies.

    • Arunprasad Durairaj

      December 26, 2016 - 6:02 pm

      Hi Thomas,
      Thank you for your support.

  • Arjun

    December 23, 2016 - 3:18 pm

    What the hell with Amazon. This is unacceptable. Everybody wants to grab food from others. We have to stop this.

    • Arunprasad Durairaj

      December 26, 2016 - 6:01 pm

      Hi Arjun,
      Thanks for the support.

  • Manoj Kumar

    December 23, 2016 - 3:18 pm

    Shame on Amazon.I recommend my circle to stop using amazon.


    December 23, 2016 - 3:17 pm

    I am highly surprised with the Amazon response. This is surely unethical and cheating in broad daylights. I truly support Flintobox for taking actions head on.

    • Arunprasad Durairaj

      December 26, 2016 - 5:32 pm

      Hi Arjun,
      Thank you for the support.

  • Anil Govindaiah

    December 23, 2016 - 3:15 pm

    Shocked to see such an unethical practice by giants like Amazon, I once read in the book about amazon where it says – “Do everything to get every product in the world under Amazon’s name” but it is time to realize that, you don’t own everything in the world. Why not directly reply to the top officials from Amazon (be it India or outside) on Twitter and see what they got to say about this?

    • Arunprasad Durairaj

      December 26, 2016 - 5:32 pm

      Hi Anil,
      Thanks so much for your support and idea. We’ll see how we can pursue this.

  • Praveen

    December 23, 2016 - 3:13 pm

    We are with you.

    • Arunprasad Durairaj

      December 26, 2016 - 5:30 pm

      Hi Praveen,
      Thank you for your support.

  • Prabodhan Patil

    December 21, 2016 - 2:55 pm

    We all are with you. Let’s unite and fight against these unethical practices run by these foreign companies.

    • Arunprasad Durairaj

      December 26, 2016 - 5:30 pm

      Hi Prabodhan,
      Thank you for your support.

  • Manoranjan

    December 20, 2016 - 9:42 pm

    This is the right time to show up. It’s totally misleading please stop selling fake products. Deeply you people cheats the innocent

  • Rangarao

    December 20, 2016 - 11:28 am

    Unbelievable!! A clear violation of ethical corporate governance from amazon and google. Flintobox must lead a sustained battle against this.Public support will always be with genuine players. I request flintobox to take fwd this by garnering support from other startups in an integrated manner as a bigger ISSUE rather than an isolated case. Considering government’s stand favorable to startups even in recent new startup policy wrt IP related disputes as in your case,hope you will get quick Justice.
    Dear Amazon respect the creativity..!!

    • Arunprasad Durairaj

      December 26, 2016 - 5:28 pm

      Hi Rangarao,
      Thanks so much for your support and ideas. We’ll see how we can proceed on that front.

  • anil

    December 20, 2016 - 8:48 am

    Hi Arunprasad ,

    I think you need to write this and spread the word on multiple blog sites. one i know in start-up community is

    • Arunprasad Durairaj

      December 26, 2016 - 5:34 pm

      Hi Anil,
      Thanks for the support and the idea. We’ll surely look into it.

  • Rangarao

    December 20, 2016 - 8:42 am

    Unbelievable!! A clear violation of ethical corporate governance from Amazon and Google.Flintobox must lead a sustained battle against this.Public support will always be with genuine players.I request flintobox to take fwd this revolt by garnering support from other startups in an integrated manner as an ISSUE rather than an isolated case.Considering government stand favorable to startups wrt IP issues like yours in recent startup policy also,hope you will get quick Justice..

  • sureshbabu

    December 19, 2016 - 8:01 pm

    This not the right path which is took well because of your wrong decision this going to effect the budding startup,which not correct from your end .

  • Sekar

    December 19, 2016 - 5:19 pm

    this not the good way for the big concerns to step to take this type of unethical decisions.

  • Siddharth

    December 19, 2016 - 4:46 pm

    On a personal front, Amazon have always been kind to me. I get the orders on time, properly packed, genuine, attractive pricing and so on.. and I am pretty sure all of us really love Amazon. But this is something that has caused a hole in my heart, especially when it comes to something as dear as Amazon, who is very famous for going to extreme ends to satisfy a customer. Kudos to Jeff Bezos for introducing such a wonderful thing to all of us.

    I do not know if such a thing is from Amazon first hand, or if the Employees are using this idea to move up their rankings without bringing it to the notice of the people who would bluntly refuse such a coward and a pathetic move. Whatever the scenario is, it should be brought down and it CERTAINLY could not be done by just a few people. SO PLEASE REVOLT against this move and help promote Flintobox and start ups in general too.

    -A lover of ethics and a follower of Startups.

  • Sravani

    December 19, 2016 - 4:45 pm

    This’s Unethical!!
    Dear Amazon, people will not be amazed rather you’d have been abused for this act

  • John

    December 19, 2016 - 4:37 pm

    Shame on Amazon. Why steal traffic from someone else?!

  • Karthick

    December 19, 2016 - 4:35 pm

    Totally with you for this! The biggies should stop targeting startups! –

  • vinoth

    December 19, 2016 - 4:35 pm

    I have never left a negative review in my life and I do realize that Amazon has engaged with unethical and illegal behavior to increase their traffic. I gradually became annoyed and eventually angry #amazon Wakeup to Have a Good vision.

  • ravikumar

    December 19, 2016 - 4:34 pm

    This is astound to see that the big giants are forgeting their ethics and crossing their limits to board this type of unethical way

  • Sharan

    December 19, 2016 - 4:29 pm

    It’s unbelievable that a big company like Amazon would do something like this! :X

  • Pandiyan

    December 19, 2016 - 4:29 pm

    We have to stop #AMAZON for Cheating and Looting of Flintobox credibility and achievements for their—– profit.
    i recommend my circle to stop using amazon, and you too?

  • Prashanth

    December 19, 2016 - 4:24 pm

    “Indescribable incompetence!!!” – are the two words that define Amazon at the moment!
    Misleading customers with “Beautified product pictures” is one skill of amazon, but, this is on a whole new level.
    Pathetic!! Absolutely Appalled!!

  • Jasvir

    December 19, 2016 - 4:20 pm

    Can’t believe this! Will surely spread the word!

  • Shirmela

    December 19, 2016 - 4:18 pm

    This is very bad…..Fortune 500s are now into this???? Stealing Startup’s reputation and hardwork??!!!! We should stand up to this….

  • Hema.j

    December 19, 2016 - 4:17 pm

    such a shame on Amazon. Very bad

  • Anisha

    December 19, 2016 - 4:16 pm

    This is very shocking !!! The biggies eating into the start up’s market !!!??? Hope there’s a quick solution to this…

  • Ramprasad

    December 19, 2016 - 4:16 pm

    Shame on you Amazon . One should not indulge in business such a third rate route. Never expected that Amazon would indulge in such shame less activity.

  • Sreejith G Nair

    December 19, 2016 - 4:10 pm

    The step that you’ve taken is truly appreciable.
    This is a lesson for every newcomer and startup who spend hours and hours to develop a product or conceptualize something valuable. Let this move be an inspiring one for many.

  • Gayathri

    December 19, 2016 - 4:07 pm

    Unbelievable to see the big players take the unethical route. Need to put an end to this!

  • Amit Yarashi

    December 19, 2016 - 4:02 pm

    This is a very serious problem for all small brands trying to establish themselves online. Companies like Google must do a lot more to help the advertisers maintain their reputation while advertising on their platform, also measures must be taken to stop the monopoly of the big brands.

  • Hariharan

    December 19, 2016 - 3:53 pm

    It’s really appalling to see this!!! The so called biggies can’t get away just like that!!

  • Vinod Lateh

    December 19, 2016 - 3:00 pm

    I appreciate your steps taken towards this unethical way of getting others traffic and stealing their potential earning. This would impact on all the startup ecosystem. We all should get unite and fight against these big companis.

  • Deepa

    December 19, 2016 - 2:42 pm

    This is true. And misleading attempt by these majors. Very bad to be functioning like this.

    • Kalpana

      December 24, 2016 - 11:46 pm

      We are with you flintobox team!!!!

    • Arunprasad Durairaj

      December 26, 2016 - 5:25 pm

      Hi Deepa,
      Thank you for your support.

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